Shrihari Raut
Digital Marketing Expert (9+ Years)
Hello, I’m Shrihari Raut, a digital marketing expert from Pune with over 9 years of experience.I specialize in creating result-driven marketing strategies that help educational institutes, coaching centers, and tutors achieve more student enrollments, better visibility, and consistent leads.
From Meta Ads (Facebook & Instagram) to Google Ads and complete digital campaigns, my focus is on delivering measurable results—whether that’s filling classrooms, boosting admissions, or scaling your institute’s growth.
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Certificates
Tools we use to deliver you the best results
Google Ads
Bing Ads
Meta Ads
LinkedIn Ads
Google Analytics (GA4)
Google Tag Manager
Semrush
ChatGPT
WordPress
Google Search Console
Google My Business
Canva
Case Study For Reference
Case 1: đź“Š Increased sales for an ecommerce store by 73% who where into dog leash products
I successfully boosted sales by 73% for a Shopify-based e-commerce brand specializing in dog grooming products. This was achieved through a comprehensive digital marketing strategy that included:
- Meta Ads Campaigns: Launched and managed targeted ad campaigns on Instagram and Facebook, leveraging audience behavior, interests, and demographics to drive qualified traffic.
- Full-Funnel Optimization: Streamlined the customer journey by integrating Razerpay and Magic Checkout with Shopify, significantly reducing checkout friction and improving conversion rates.
- Audience Persona Development: Conducted thorough market research to build detailed audience personas, enabling precise targeting and messaging.
- Sales Campaigns: Devised and executed multiple promotional campaigns aligned with customer buying behavior and seasonal trends.
- Retargeting & Remarketing: Implemented retargeting strategies to re-engage site visitors and cart abandoners, maximizing return on ad spend (ROAS).
This end-to-end funnel approach—from brand awareness to post-engagement—resulted in measurable business growth and high client satisfaction.
Case 2: âś… Increased Sales and Leads by 150% for an IT Training Institute through Full-Funnel Meta Ads Strategy
I successfully generated sales and leads for an IT training institute by implementing a data-driven, full-funnel marketing strategy. My approach included:
- Market Research & Audience Persona Development: Conducted detailed research to define key audience segments based on demographics, interests, and behaviors.
- Campaign Strategy & Execution: Designed and launched Meta (Facebook and Instagram) ad campaigns with clearly defined objectives—lead generation, sign-ups, course registrations, and direct sales.
- Strategic CTA Implementation: Tailored calls-to-action (CTAs) for each campaign stage—ranging from form submissions and registrations to course purchases—to maximize conversions.
- Remarketing Campaigns: Created targeted remarketing campaigns to re-engage warm audiences, increasing sign-ups and boosting course sales.
- Full-Funnel Management: Delivered a complete digital sales funnel—from awareness to conversion—using Facebook and Instagram Ads platforms, ensuring seamless user journeys and measurable results.
This strategic approach helped the client meet their goals by significantly increasing lead volume and course enrollments.
Case 3: Generated Sales & Leads with Full-Funnel Google Ads Strategy
- Launched high-performing Search, Performance Max, Shopping, and YouTube Ads campaigns via Google Ads.
- Conducted in-depth market research to understand audience behavior and intent.
- Targeted specific audiences to drive sales and lead generation with improved ROAS.
- Set up and debugged conversion tracking using Google Tag Manager (GTag) for accurate performance measurement.
- Created data-driven campaigns with clear CTAs to guide users toward specific on-site actions.
- Built and optimized a full-funnel marketing strategy using Google Ads to convert users across all stages of the funnel.
Case 4: Increase in 500% Course 🎯 Sign-Ups Using Meta Ads for the Education Sector
To boost admissions and drive new sign-ups for an online education course, I implemented a performance-focused Meta Ads strategy using both Lead Generation and Sales Campaigns. The result: a remarkable 500% increase in course sign-ups, significantly boosting revenue and ROI.
- Launched targeted Meta ad campaigns focused on leads and conversions.
- Created and tracked custom conversion events, ensuring every sign-up was accurately measured.
- Integrated Facebook Pixel with the website, thoroughly testing event triggers for user interactions like page views, form submissions, and checkout.
- Integrated Razorpay with the landing page and automated email follow-ups for successful registrations, improving post-signup engagement.
- Conducted in-depth market research to identify the ideal target audience.
- Built custom audiences based on engagement signals like Instagram likes, shares, saves, and website visits.
- Ran remarketing and retargeting ads to re-engage high-intent users and website visitors who didn’t convert on the first interaction.
Case 5: 🚀 Boosted Sales by 250% with Full-Funnel Marketing Automation
- Increased sales by 250% through a fully optimized and automated marketing funnel.
- Built a custom WordPress landing page integrated with Razorpay for seamless payment collection.
- Implemented conversion tracking to measure performance and enable precise remarketing.
- Launched awareness and brand campaigns to drive top-of-funnel traffic.
- Deployed full-funnel campaigns using both Google Ads and Facebook Ads, targeting users across all stages.
- Delivered exceptional results by combining automation, targeting, and cross-platform strategy.
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