Digital Marketing Course – From Basic to Advanced

Our Digital Marketing Course offers hands-on training in SEO, Google Ads, social media, and more. Learn from industry experts, work on real-world projects, and gain the skills employers crave—enroll today and start your journey to success!

Affordable Fess

Starts On 11 Oct 2024

Online Batches

Enroll At Just Rs 9 Only

ChatGpt & AI Tools

100% Practical

5+ Certificates

Course Duration 32 Days

Placement Support

Live Sessions

1 on 1 Mentorship

Resume Building

Interview Preparation

Get Recommendation Letter

Live Project Assignments

Online Training

Live Case Studies

Internship Letter

Train From An Agency

Get A Free Consultation —talk to our expert!

Call Us

Meet Your Mentor

Shrihari Raut

Sr. Digital Marketing Expert (8+ Years) – Worked In SAAS | IT | Healthcare
Marketing Agency

Hello, Myself Shrihari. I have worked across different digital marketing domain, handled clients and delivered good ROI. Master digital marketing with me! I offer an engaging and interactive course that makes complex topics easy to understand. Whether it’s SEO, PPC, or analytics, I’ll break it down and give you the confidence to apply these skills and get a good job.

Learn Digital Marketing Tools Like

Google Analytics (GA4)

Google Tag Manager

Semrush

ChatGPT

WordPress

Google Search Console

Google My Business

Canva

Google Ads

Bing Ads

Meta Ads

LinkedIn Ads

Google Analytics (GA4)

WordPress

ChatGpt

Hotjar

Semrush

Canva

Similar Web

Google Tag

Google Search Console

Moz

Google Ads

Meta Ads (FB, Instagram)

LinkedIn Ads

What does this course have to offer?

In-Demand Skills

Acquire essential skills in SEO, PPC, content marketing, and social media, making you a valuable asset in the job market.

Career Advancement

Gain knowledge that can lead to promotions and new job opportunities in a rapidly growing field.

Hands-On Experience

Benefit from practical projects and real-world scenarios that prepare you for actual marketing challenges.

Up-to-Date Knowledge

Stay current with the latest trends, tools, and techniques in digital marketing, ensuring your skills are relevant.

Enhanced Creativity

Develop creative strategies to engage audiences and effectively promote products or services.

Data-Driven Decision Making

Learn to analyze marketing metrics and data, enabling you to make informed decisions that drive results.

Business Understanding

Business Understanding: Gain insights into how digital marketing fits into overall business strategies, enhancing your strategic thinking.

Entrepreneurial Skills

Acquire the knowledge to launch and promote your own business, leveraging digital marketing strategies for success.

Who is this course for?

Beginners: Individuals with little to no prior experience in digital marketing who want to learn foundational concepts and build a solid skill set.

Entrepreneurs & Business Owners: Business owners looking to enhance their marketing strategies to reach a larger audience and drive sales effectively.

Marketing Professionals: Those already working in marketing who wish to expand their knowledge and stay updated with the latest digital marketing trends and tools.

Freelancers: Independent professionals wanting to offer digital marketing services to clients and enhance their portfolios.

Sales Professionals: Those in sales roles who want to understand digital marketing strategies that can complement their sales efforts and improve results.

Students: Recent graduates or current students seeking to gain practical skills and a competitive edge in the job market.

Anyone Passionate About Marketing: Anyone with a keen interest in digital marketing who is eager to learn and apply new strategies to succeed in the digital world.

Digital Marketing Course Syllabus

Module 1: Introduction to Digital Marketing

What is Digital Marketing?
Importance of Digital Marketing in Today’s Business World
Traditional Marketing vs. Digital Marketing
Overview of Digital Marketing Channels
Digital Marketing Strategy and Planning
Setting Marketing Goals (SMART Goals)

Learning Outcome: Gain a foundational understanding of digital marketing concepts and how it fits into the business landscape.

Module 2: Website Planning & Development

Understanding Website Architecture
Types of Websites: Static, Dynamic, E-commerce
User Experience (UX) and User Interface (UI) Design
Conversion Rate Optimization (CRO) Techniques
Setting Up a Website for Marketing (WordPress, Shopify)
Website Analytics and Tracking Tools (Google Analytics, Hotjar)

Learning Outcome: Learn how to build, optimize, and manage websites effectively for digital marketing purposes.

Module 3: Search Engine Optimization (SEO)

Introduction to SEO and Search Engine Algorithms
On-Page SEO: Meta Tags, Headers, Content Optimization
Off-Page SEO: Link Building, Social Signals
Technical SEO: Website Speed, Mobile Friendliness, Structured Data
Local SEO: Google My Business, Local Listings
SEO Tools: Google Search Console, SEMrush, Ahrefs

Learning Outcome: Master the skills to optimize websites for better visibility on search engines and improve organic search rankings.

Module 4: Pay-Per-Click Advertising (PPC)

Overview of PPC Advertising and Google Ads
Campaign Types: Search, Display, Shopping, and Video Ads
Keyword Research and Bid Management
Ad Copywriting: Writing Engaging Ads
Quality Score and Ad Rank
Tracking and Measuring PPC Campaigns (CTR, CPC, Conversion Rate)
Remarketing Campaigns

Learning Outcome: Gain expertise in setting up, running, and optimizing paid ad campaigns to drive traffic and conversions.

Module 5: Social Media Marketing (SMM)

Overview of Major Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest)
Creating Social Media Strategies
Audience Targeting and Engagement
Paid Social Media Advertising (Facebook Ads, Instagram Ads, LinkedIn Ads)
Influencer Marketing and Collaborations
Social Media Analytics: Tracking Engagement and Reach

Learning Outcome: Develop the ability to create and execute social media marketing campaigns across different platforms.

Module 6: Content Marketing

What is Content Marketing?
Creating a Content Strategy Aligned with Business Goals
Types of Content: Blog Posts, Videos, Infographics, Case Studies
Content Creation Best Practices
SEO for Content: Keyword Optimization and Search Intent
Content Distribution: Social Media, Email, and Other Channels
Measuring Content Effectiveness

Learning Outcome: Learn how to create valuable and relevant content that attracts and engages your audience.

Module 7: Email Marketing

Introduction to Email Marketing
Building and Growing an Email List
Designing Effective Email Campaigns: Content, Subject Lines, CTAs
Personalization and Segmentation
Email Automation: Drip Campaigns, Welcome Series
A/B Testing in Email Marketing
Email Marketing Metrics: Open Rate, CTR, Bounce Rate

Learning Outcome: Master the skills needed to create, automate, and optimize email marketing campaigns.

Module 8: Affiliate Marketing

Introduction to Affiliate Marketing
Understanding Affiliate Networks and Programs
Setting Up and Managing Affiliate Campaigns
Selecting and Onboarding Affiliates
Affiliate Tracking and Attribution Models
Performance Metrics in Affiliate Marketing (CPS, CPL, CPA)
Best Practices for Affiliate Marketing Success

Learning Outcome: Learn how to set up and manage successful affiliate marketing campaigns to drive additional revenue streams.

Module 9: Video Marketing

Introduction to Video Marketing
Creating Engaging Video Content
Platforms for Video Marketing: YouTube, TikTok, Instagram Reels
YouTube Advertising: In-Stream and Discovery Ads
Video SEO: Optimizing Videos for Search
Measuring Video Marketing Success (Views, Engagement, Conversions)

Learning Outcome: Learn how to create, optimize, and promote videos to reach and engage with your audience.

Module 10: E-commerce Marketing

Introduction to E-commerce Marketing
Setting Up E-commerce Platforms (Shopify, WooCommerce)
Product Page Optimization: Descriptions, Images, Reviews
Conversion Rate Optimization for E-commerce
E-commerce SEO and Paid Advertising
Email Marketing for E-commerce (Abandoned Cart Campaigns, Product Recommendations)
E-commerce Analytics: Tracking Sales and Customer Behaviour

Learning Outcome: Understand how to market e-commerce platforms effectively, boost sales, and enhance the customer experience.

Module 11: Marketing Automation

Introduction to Marketing Automation
Tools for Marketing Automation (HubSpot, Marketo, Pardot)
Automated Email Campaigns
Automated Lead Scoring and Nurturing
Automation in Social Media Posting
Analyzing and Optimizing Automation Campaigns

Learning Outcome: Learn how to use automation to streamline marketing tasks, save time, and improve efficiency.

Module 12: Analytics & Data-Driven Marketing

Introduction to Web Analytics and Data-Driven Marketing
Setting Up and Using Google Analytics
Tracking User Behavior: Bounce Rate, Session Duration, Pages per Visit
Setting Up Conversion Goals and Funnels
Analyzing Marketing Campaign Performance
Creating Dashboards and Reports
Using Data to Optimize Marketing Strategies

Learning Outcome: Master data analysis tools and techniques to measure and optimize digital marketing campaigns.

Module 13: Digital Marketing Strategy & Planning

Creating a Comprehensive Digital Marketing Strategy
Setting Clear, Measurable Objectives (KPIs)
Budgeting for Digital Marketing Campaigns
Allocating Resources Across Channels
Aligning Marketing Efforts with Business Goals
Reviewing, Optimizing, and Scaling Marketing Strategies

Learning Outcome: Develop the ability to create, execute, and manage digital marketing strategies that align with business goals.

Final Capstone Project

Apply everything you’ve learned throughout the course to a real-world business or mock project.
Create a complete digital marketing strategy covering SEO, PPC, SMM, email marketing, content marketing, and analytics.
Present your project for evaluation and feedback.

Why Choose Us?

Choosing our Digital Marketing Course is an investment in your future. With expert instructors and a comprehensive curriculum, you’ll gain practical skills in real-world scenarios. Our flexible learning options cater to your schedule, while networking opportunities enhance your career prospects. You’ll also receive a recognized certification upon completion, demonstrating your expertise to potential employers. Stay ahead of the competition with up-to-date content reflecting the latest trends in digital marketing. Join us and take the first step toward transforming your career!

Testimonials

This course is a game-changer! It gave me the confidence and expertise to excel in digital marketing. Highly recommend more students take advantage of this opportunity!

Anjali Sharma

Rating (4/5)

★★★★★

This digital marketing course transformed my career! The practical approach and in-depth knowledge were invaluable. More students should definitely enroll to boost their skills.

Rajesh Kumar

Rating (4.5/5)

★★★★★

I learned so much about SEO, ads, and social media marketing. The course is practical, engaging, and worth every minute. I encourage more students to join!

Vikram Patel

Rating (3.5/5)

★★★★★

This course gave me the perfect foundation to thrive in digital marketing. I now feel confident in handling campaigns. More students should enroll to build their careers!

Kavita Desai

Rating (4/5)

★★★★★

How To Get Started

Book you seat at just Rs 199 through Razorpay

After successful payment, you will receive a payment receipt.

On the payment receipt, you will find a Google Meet joining link.

Join the live session via shared link

FAQ’s

Is any prior knowledge required to enroll?

No prior experience is needed. The course is designed for beginners and will guide you through the fundamentals.

Will I receive a certificate after completing the course?

Yes, you will receive a certificate upon successful completion of the course.

Are there any assignments or projects?

Yes, you will have hands-on assignments and projects to apply what you’ve learned.

What are the career opportunities after completing this course?

Graduates can pursue roles such as digital marketing specialist, SEO expert, social media manager, content marketer, and more.

Will I get job placement assistance?

Yes, we provide job placement assistance, including resume reviews and interview preparation.

How can I contact my instructor for doubts?

You can reach out via email or through the course platform during designated office hours.

How many students are in a class?

Classes typically have a maximum of 20 students to ensure personalized attention and interaction.

Will I receive feedback on my assignments?

Absolutely! Instructors provide detailed feedback on all assignments to help you improve.

What if I miss a class?

If you miss a class, you can catch up by watching the recorded session and accessing any additional materials provided.

How do I stay updated on industry trends after completing the course?

We encourage students to join our alumni network, where we share updates, newsletters, and resources related to digital marketing trends.